Soap Project

Here is my attempt at the soap packaging project we worked on earlier in the term. The target was "Joe", a bearded, flannel-wearing warehouse worker. My goal was to create the sense of a classic and powerful soap. I tried to avoid over-designing the package or using many contemporary elements in order to establish "Tartan" as an old and trustworthy brand. But I might have went a little to far with that idea. The result is kind of dull. Oops.